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The use of audiovisual systems can be a vital element of your business’s success. Using multimedia presentations, ads, and messaging garner better responses and retention of the folks you want to reach.  Whether you need to draw shoppers into your store, set the mood in a restaurant, communicate effectively with partners across the globe -commercial AV systems are crucial to success.

Intrigued as to how commercial audio and video can benefit your Norwalk, CT business goals?  Read on below.

See Also:  Rich AV Design Commercial Automation Solutions

Create the Right Ambiance for Sales

Atmosphere is everything; it can draw people in, make them more comfortable, and more likely to choose your services or purchase your items. Using audio and video can create the right feel, encouraging clients to become aware of offers, guide them to parts of the store, or indicate the end of the day. 

Retail environments benefit from distributed media throughout a building or store generating the vibe and feel desired. Whether the purpose is to provide background music to fill the quiet space of a mall or act as a signifier of the intended demographic, audiovisual elements extend the reach. Combining whole-store audio and digital signage elements lifts the perception of a store with content that promotes sales.

Restaurants look toward a more subtle approach in creating an ambiance with music and lighting to accent the dining experience. Coverage is more generalized, with a strong focus over the bar areas and more diffuse in the dining room.  The energy levels are controlled for each, furnishing delineations between the spaces yet satisfying each’s patrons.

Sports bars require more intense control and management. The audio has to be clear and crisp with enough power to cut through the excited discussions without overpowering people. Content must be able to switch from any source to any destination to accommodate different simultaneous games or groups of fans. With a properly designed AV system, a business can accommodate the group of NFL fans in the corner, and the Premier League supporters in the back room.

Inspire Collaboration and Communication

Corporate offices need clear and concise methods to communicate ideas and set goals. Conference and huddle rooms may approach team discussions in slightly different ways; one is more formal, and the other is casual, but both rely on clear communication.

Remote conferencing can often be complicated by improper camera coverage and less than adequate audio. If you have ever heard an earnings report from a company on a business channel, you understand how bad it can be. Our expert team can work with you to design efficient systems that furnish crystal clear audio and easy sharing of presentation content. Collaboration and conference calls will be shorter and more effective.

Privacy and productivity can benefit from a well-planned audio distribution setup. Office spaces are often constructed to promote open dialogue between co-workers. This workflow configuration can have the unwanted effect of allowing others to hear necessarily private conversations or cause a lack of focus. Using sound masking, a subtle white noise broadcast of the speakers, a room can be quieted. Discussions between financial officers or medical staff will travel less, protecting privacy.  Muting surrounding noise can also help employees focus. Protected from distracting chatter, projects are finished faster.


Would you like to learn how our commercial solutions can help your business? It’s easy to get started. Call Rich AV Design at (203) 653-5025, visit our online contact page, or click on the chatbox below for a consultation.